Truncate product name in cart

[rooney]

J1.7.3 & VM2.
I have a small question regarding VM cart.
I am using mod_virtuemart_cart module, i need to truncate the product name which is added into the cart.

Code Select Expand

<?php echo $product['product_name']; ?>
The above code returns product name with anchor tag.
E.g <a href="my-url">prod_name</a>
So if i truncate the above code, the href link also gets truncated.
Any solution for this??