Item Subtitle rendering without using customfield div parsing; how to?

[SteP[IT]]

Coming from eBay experience, a customer is asking me to add one or more "subtitles" to each item.
It now can be made easly by adding a customfield named "subtitle", but I would also avoid to get it sorrounded by the standard "div" construct now applied to each customfield, and my own tag (<h2></h2> in this case, but it could be something else).
Right now there is no BE way to disable the div construct rendering for customfields, and add custom pre-/post-tags to them: do you plan to do something like??
Is there another simple way to directly get the customfield desired field without rendering the whole div construct?
Regards

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