VirtueMart Forum

To expand on my post here http://forum.virtuemart.net/index.php?topic=90203.0 (http://forum.virtuemart.net/index.php?topic=90203.0) I've listed a number of features below that would give VM an edge in the new SEO game.

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Availability
http://www.schema.org/ItemAvailability (http://www.schema.org/ItemAvailability)
The current method of displaying availability in VM would be better displayed as an estimated delivery time. Then the availability could be displayed and SEO'd using shema.org
Options - Discontinued, InStock, InStoreOnly, OnlineOnly, OutOfStock and PreOrder



<?php
$availability = 'InStock';
echo '<link itemprop="availability" href="http://schema.org/' . $availability . '">' . PHP_EOL;
echo '<span class="product-availability ' . $availability . '">' . JText::_('COM_VIRTUEMART_AVAILABILITY_' . $availability) . '</span>' . PHP_EOL;





Condition
http://www.schema.org/OfferItemCondition (http://www.schema.org/OfferItemCondition)
Allowing the setting of an item condition would add a whole new feature to VM and would be relatively easy to implement.
Options - DamagedCondition, NewCondition, RefurbishedCondition and UsedCondition



<?php
$condition = 'NewCondition';
echo '<link itemprop="itemCondition" href="http://schema.org/' . $condition . '">' . PHP_EOL;
echo '<span class="product-condition ' . $condition . '">' . JText::_('COM_VIRTUEMART_CONDITION_' . $condition) . '</span>' . PHP_EOL;





Price Valid Until
http://www.schema.org/Offer
Using HTML5's new <time> tag a price valid until date could be displayed. This would require an admin setting to set the end time of a discount.



<?php
echo '<time itemprop="priceValidUntil" datetime="' . JHtml::_('date', $priceValidTo, JText::_(DATE_W3C)) . '">';
echo JHtml::_('date', $priceValidTo, JText::_('DATE_FORMAT_LC2'));
echo '</time>' . PHP_EOL;





ISO Currency
http://www.schema.org/Offer
The ICO 3 letter currency code is currently available in the currency table but not in the currency object in the templates.



<?php
$iso = 'EUR';
echo '<meta itemprop="priceCurrency" content="' . $iso . '">' . PHP_EOL;



For those wondering PHP_EOL is a cross-platform line-break defined as a PHP constant.  :D

...if this would be built into VM2, what would be the options in case none of available schemas fits my business? (There actually is none)   ;)

You just need to narrow down the schema to the most suitable for your business:

<div itemscope itemtype="http://schema.org/Organization"> or <div itemscope itemtype="http://schema.org/LocalBusiness"> might work for you.

You could use it in the com_contact template.