Hi, I recently configured my new webshop. Visit http://www.kvistandmotor.se to see how it looks. This is the first version, to be continously updated with swedish language (haven´t found that in the languagepack) for example. Feel free to give me hints and tips since im new to this!
/Benny
Add some text and graphical links upon the front page. I'd recommend some good looking vehicle shots for that as well as some good photos of popular parts.
In my experience, the part number on the browse and product page is essential. I have a template for that, if needed.
And for the search engines, study the keywords and keyword phrases for your market and populate those in the product short description and elsewhere upon the site.
I'll monitor the thread if you have questions.