EDIT: Solved...
The parent product was restricted to Admins only group. This caused the price to not be inherited by the children (even though everything else was).
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I have set up a parent product, with a price. The parent is unpublished, it serves only as a template.
Then I have child products, with no price set.
In the front-end, the child products show "Call for Price", they do not inherit the parent price.
Is this how it works or did I do something wrong?
Thanks