I've created a new VM shop and imported some products. However there is no add to cart button why is this what am I missing?
Take a quick look
http://54.249.37.136/index.php/sex-toy-distribution-shop/male%20masturbators-5106a20c03939/28113-EU-5106a2f0970b2-detail
Stefan
Best initial test is with a standard Joomla template, such as Beez5
It may be this: http://forum.virtuemart.net/index.php?topic=112675.msg379045#msg379045