I notice if I ask a question on the site I get an email a with the name of the product, I should be able to click on that item and allow me to jump to the product they are talking about.
Question about " free Beer" should be a link back.
Some customer ask questions about similar products and I'm never quite sure if - in 100s or 1000s of products if that is the one they are talking about - eg
How much does it cost to send " free beer" to germany? I think which free beer are you talking about?
Easy, All free beer gets sent to my house, you need the address? ;D
+1 re: back link.
+1 john