On the Shop -> Shop page (ie administrator/index.php?option=com_virtuemart&view=user&task=editshop ) at the image section, Storing location/type contains the untranslated constant COM_VIRTUEMART_FORM_MEDIA_SET_VENDORS instead of the word vendor
This was also reported in 2.0.8c and even earlier versions.
This appears because someone has renamed the constant to COM_VIRTUEMART_FORM_MEDIA_SET_VENDOR (without the S) but there is a place where the string is constructed in administrator/components/com_virtuemart/helpers/mediahandler.php by concatenating on line 1149 as follows:
JText::_('COM_VIRTUEMART_FORM_MEDIA_SET_'.strtoupper($this->file_type))
where $this->file_type is vendors instead of vendor
I have tried to trace where $this->file_type is getting set, but could not determine the location.
It really needs fixed by the developers.
HTH
Brian