Increase pagination limit

[StormIT]

Hi All,

We have got a website, running Joomla 2.5.9 and Virtuemart 2.0.10 (We can't update yet due to some custom plugins we need to test).

My question is, why are there only a maximum of 8 products being shown on the page before pagination starts? I want to not limit the amount of products being displayed.

Please see what I mean here:

http://176.32.230.18/devfwdp.co.uk/index.php?option=com_virtuemart&view=category&virtuemart_category_id=14&Itemid=292

Many thanks for your help in advance