Product Ordering

[CMYKreative]

In the front end, we have our products showing alphabetically using the product name. However, some of the products have some numbers before the product name and these always show up first in the listings. How do we get it to put these 'numbered' products at the end?

Currently:
001 - Product#1
002 - Product#2
003 - Product#3
Product#4
Product#5

We want:
Product#4
Product#5
001 - Product#1
002 - Product#2
003 - Product#3

Any ideas?