Hi, late answer, sorry:
As it is now, Virtuemart seems to use the e-mail adres of the user who installed virtuemart. But I think there should be a way to change the contact-info thus that the e-mails from the frontend are sent to another user, should it not? I think it was the case in Virtuemart 1 where you could change "Store information", but I don't seem to find it in Virtuemart2. Please help as I will not be able to put the store online if this isn't solved.