Hello All.
As of 1 July 2021 major changes in EU VAT regulations take place. If you have a turnover of > 10.000 EURO per year to all other EU member countries combined, the seller is obliged to charge the VAT rate of the buyer's country. There are MANY countries and many VAT rates - a bit of a nightmare!! Reference
https://ec.europa.eu/taxation_customs/business/vat/vat-e-commerce_en and your local VAT office.
These changes result in a pricing challenges that I would like to outline.
Representing a brand, the preference is to keep the product price INCLUDING VAT consistent towards the consumer. Each country the same EURO price for the same product. It means the margin for us as a seller is variable, as some countries have 19% VAT and others 22%. The advantage of this is consistent pricing for the consumer + we get to print catalogs with consistent pricing.
The way VM is designed to work is to add the VAT tax using rules, on top of EX VAT prices. resulting in variable end prices per country.
I have considered adding different EX VAT prices to all products, which gives consistent prices as a result. With 20+ countries and VAT rates it results in each product having 20+ prices attached to it. This is not a desirable situation.
With these EU VAT changes, there is a desire to be able to set an end price and calculate the TAX rates the other way around.
Feedback please?
I wonder, how you deal with these changes?
Sincerely,
E-trader.