Hi everyone,
I read with interest this thread and I would like to share my point of view. I'm not a developer, I am more like a "digital entrepreneur" from 2011. I've tried many platforms out there and I can say this...
VirtueMart + Joomla has a lot of potential. Other platform, light WOOcommerce + WordPress, Shopify, and so on, they seem to me like IKEA furnishings: good design with bad structure. And, if you want to change just one piece, you have to pay a lot more.
One thing is certain: VirtueMart + Joomla have very very very ... very! ... ugly websites that doesn't encourage people, for example, like me: those who do not have vertical skills on development, but horizontal skills (management and so on) that give them the awareness that having a solid structure is essential for business growth.
I would like, if allowed, to help the VirtueMart Development Team, not in technical development, but in developing a marketing / communication strategy that can allow to intercept that target of people who understand the value of a good structure for scalability and growth, but not knowing VirtueMart is forced to fall back on worse or damn more expensive solutions (WOOcommerce, WordPress, Shopify ...).
I hope this message will be taken into consideration.
All the best,
Vincenzo T | Oukside