Hi every one
I followed with extreme interest the thread. I want to talk about some issue that I think are the "missing link".
I talk as a little digital entrepreneur very curious and passionate about market trends and changes.
From my perspective, all can be reconducted to:
1.
VirtueMart lacks a clear idea of what's its position in the market. Build this idea is crucial now.
And it hasn't to see Woocommerce or Shopify. It has to define and communicate its strenght to the right user.
2.
VirtueMart lacks a simple strategy to:
• acquire new users
• pay the bill
--
I talked to Max some weeks ago and give him a little idea. Maybe in the next weeks I'm going to expand on that.
Shortly, I think the solution are:
1.
Go and communicate what VirtueMart is and can do. In the meantime, give a fresh look first to the website and the product at UX / Design level.
2.
• Acquire new customer offering the possibility to sell the first products with ease
• Match developer with end user* and expand / improve the extensions store
*on this, I want to elaborate.
I think that:
- VirtueMart should be free only as a third level domain with a Joomla installation (e.g. myshop.virtuemart.com); this way, dev team shouldn't have to create a fancy wizard that guide you through installation and configuration: simply, they use the same preconfigured store again and again.
No extendability.
- VirtueMart should be paid for installation on own domain; considering the market benchmark, 30-50 / month or 250-300 / year could be acceptable.
- VirtueMart should create an ecosystem of product (extension) with developer that instead of reinventing the wheel every time and compete with each other (why on earth should there be multiple different extensions doing the same thing?), work on few extensions and improve them continuosly.
Hence:
• VM Team -> focuses on VM. No distractions.
• Developers -> focuses on the few extensions that can't be in the core initially, but that could be integrated in the future (why on earth if I have to sell subscription, or product for rent, I have to look for other solutions?)
- In the meantime, developers can also work with end user that want to delegate all the ecommerce developing to them.
How can everyone pay the bill this way?
In the short run, it's simple
• VM -> from VM and fees from extensions + a kind of "certified VM Developers"
• developers -> from selling their extensions + develop for the end users
In the long run, it's a bit more complicated. But ESSENTIAL to understand.
In the long run, things have to change: if VirtueMart and its extensions remain separate, a plateau is reached. It is not avoidable. It is a market. It is physiological for it to happen. VirtueMart must slowly incorporate the functionality of the extensions.
Considering the number (VERY LARGE in absolute terms) of web searches, developers, users, citations and more, that VirtueMart has, instead of many small developers here and there who bring bread home by chasing customers, VirtueMart can become an "organism" that can leverage all this and increase profits in a consistent way.
For the VirtueMart team. And for developers who will join in over time, that can have more active role in VirtueMart, and continue to work with end users.
Obviously, if everyone thinks of pulling water to his mill, and in the meantime wants to continue using VirtueMart expecting an impossible speed if there are no resources (budget, time, energy), all this will implode on himself.
This is a typical non-zero-sum game condition.
Or they all win. Or they all lose. There is no middle ground.
Everyone with a basic understanding of economy / micro-economy could understand this.
And of course, the VirtueMart development team needs to take a more defined position.
I hope this help
And I hope that Max and someone of the VirtueMart Developer Team, will read all this thread.