want to change sale price to " Rental Price" in the price section

[partopia]

I operate a rental business, thus the sale price does not really applies to me. Rental price would be more suitable.
Can this be done ?

[TheBobFactor]

Hi Partopia
you need to change the text in the following file. (Assuming your using en-GB as your language)
public_html/administrator/language/en-GB/en-GB.com_virtuemart.ini

Better still "capricornio" mentions Language Overrides
"It's easier to use a language override, since that one is resistant to any updates. Just go to Extensions - Language Manager - Overrides to add your preferred textstrings"
See: http://forum.virtuemart.net/index.php?topic=102042.msg385439;topicseen#msg385439

Cheers